The information available on this site covers some of the most important decisions a person can face. Whether you’re researching treatment or supporting a loved one, you deserve honest and accurate information written with you in mind.
Our editorial process exists to make sure every page on this site is held to the same high standards as the care we provide. It is clinically reviewed, ethically written, and free from language that stigmatises the experiences of people living with addiction.
Why content quality matters
Good health content does two things: it informs, and it earns trust. We take both seriously.
Every page on this site is written to reflect current evidence and clinical best practice. We don’t publish content that overpromises, sensationalises, or uses fear to push people towards a decision. People living with addiction deserve clear and honest information that is accessible.
Our content is written in line with the Ethical Marketing Campaign for Addiction Treatment (EMCAT). This sets clear standards for how addiction treatment services should communicate. Our editorial process is built around the commitment to honest, responsible communication.
Our pages are written for anyone trying to understand addiction. That might be someone dealing with it themselves, a family member trying to help, or a clinician looking for a trusted source.
Our commitment to accuracy
Every page with clinical information goes through clinical review before it’s published. This applies to content that covers medical topics, including detoxification, withdrawal, and therapies.
Published pages are reviewed regularly so the information stays current and accurate.
Accessibility and inclusivity
Good content only does its job if people can access it. We write in plain English, avoid complex terminology, and explain medical ideas clearly. Whether someone is in crisis, supporting a loved one, or trying to understand addiction for the first time, we want our content to help.
Our tone of voice guide is one of the ways we make that happen. It sets out how we write, who we’re writing for, and why language choices matter. That includes avoiding terms like “substance abuse” or “addict,” because stigma is still one of the biggest barriers to people seeking help.
We know content standards evolve, and we’re committed to learning from the people who use this site. If something doesn’t feel accessible or inclusive to you, we’d like to hear about it.
How we source our information
We cite our sources because you deserve to know where the information comes from. Our sources include peer-reviewed medical journals, NHS guidance, academic institutions, and government agencies. We also draw on the direct clinical experience of our own team.
Our clinical reviewers check all references before any page goes live.
Our clinical experts
Our content is reviewed by clinical professionals with experience in general practice, addiction medicine, and psychiatry. Our reviewers check for factual accuracy and anything that could be misleading or harmful to someone seeking help.
If you have a question about the clinical basis of any content on this site, you can contact us directly.