The information on this site often relates to some of the most important decisions a person can face. Whether you are looking for help yourself or supporting someone else, you need information that is accurate and trustworthy.
At Castle Craig our editorial process is designed to ensure that everything we publish reflects the same standards of care we provide in our clinical work.
How we write
Good health content does two things: it informs, and it earns trust. We take both seriously.
We write for people who may be in difficult or uncertain situations. That includes individuals living with addiction, families trying to help, and professionals seeking reliable information.
Our approach is:
- Clear and accessible — we explain complex medical and psychological concepts in plain English
- Respectful and non-judgemental — we avoid language that stigmatises or oversimplifies addiction
- Honest — we do not overpromise outcomes or seek to unduly influence decisions
We recognise that addiction affects people differently. Our aim is to provide information that is both clinically grounded and relevant to real life.
How our content is created
Every page on this site follows a structured development process:
Ongoing review
We update our content regularly to reflect new evidence, changes in practice, and feedback from readers.
Topic selection
We choose topics based on what people need to understand about addiction, treatment, and recovery.
Research and planning
Writers review current evidence and reputable sources, including NHS guidance, academic research and clinical literature.
Drafting
Content is written to meet a clear purpose — whether that is explaining a condition, outlining treatment options, or supporting decision-making.
Editorial review
Our editorial team checks structure, clarity and accuracy, and verifies all references.
Clinical review
Pages containing clinical information are reviewed by qualified professionals, including doctors and therapists.
Final approval and publication
Content is approved prior to publication and clearly marked where clinical review has taken place.
Clinical standards and accuracy
We base our content on current evidence and established clinical practice. Sources include:
- Peer-reviewed medical journals
- NHS and government guidance
- Academic institutions
- The clinical experience of our own team
We cite sources so that readers can see where information comes from. Where appropriate, we include guidance encouraging people to seek professional or emergency support.
Our approach to language and ethics
We are committed to responsible communication in addiction treatment.
Our content is written in line with the CAP Code and EMCAT guidance, which promotes transparency and honesty in how services are described.
We avoid language that reinforces stigma. Terms such as “addict” or “substance abuse” are replaced with person-centred language wherever possible.
We recognise that the words used in healthcare can influence how people experience treatment and whether they seek help. This is something we take seriously.
Our content team
Content at Castle Craig is produced by a multidisciplinary team with experience in writing, editing, marketing and clinical practice. Our writers, editors and reviewers work together to ensure that all content meets consistent standards.
Supporting readers
For many people, this website is a first point of contact. Our role is to provide information that helps people understand their situation and consider their next steps.
We include clear ways to get in touch throughout the site. If you are contacting us about someone else, we ask that you ensure they have given their consent.
Continuous improvement
We review our editorial standards regularly and continue to develop our content based on:
- New clinical evidence
- Feedback from patients and families
- Evolving best practice in communication
If you have feedback on our content or suggestions for improvement, we would welcome hearing from you.
Get in touch
+44 (0)1721 546 431