Victoria McCann, BA, MSc, is Communications Director & Editorial Lead at Castle Craig and a member of the clinic’s founding family. With over a decade of experience in addiction treatment communications since 2012, she leads the creation of clear, compassionate content that supports patients, families, and healthcare professionals. Victoria is committed to reducing stigma around addiction and mental health, and brings strategic insight and lived sector knowledge to her work. She regularly attends and organises addiction treatment conferences across the UK and Europe, promoting high standards of care and best practice in the field. Victoria also works with the media to raise awareness and share informed perspectives on addiction and recovery. The Herald, The Times, BBC, STV, The Times, New York Post, The Guardian.
Heroin addiction: signs, risks and treatment
Heroin is an opioid drug that is synthesized from morphine, a naturally occurring substance that is extracted from the seed of the Asian poppy plant